Lava Web Design
We provide a comprehensive range of services, including :
Requirements analysis
We can assist in analyzing your business or website requirements, and provide charting or documentation for your information, for use as a starting point for the design of an appropriate website.
Conceptual design
As part of the design process we can produce two or more conceptual, semi-functional website concepts to be used for evaluation.
CMS design
Our websites are all designed and implemented in current-release Content Management Systems, with all the advantages that this type of website construction brings.
Website layout
Derived from collaboration between us, we can provide a functional website layout typically within a few days to be used as proof of concept.
Content copy writing
When required, we can work from your rough drafts and create professional copy (text) which will provide the right image and set the right tone for your company.
Photography
We can, where necessary, do studio photography of your products or your staff and management. We have the facilities to create professional-quality images of objects or human subjects both for website publication and other media where required.
Image editing
Our facilities include graphical editing including touch-up. We can ensure that your images are correctly processed for publication.
Graphics and raytracing
Should you require advanced graphical techniques, up to and including raytracing, we can provide these facilities for you.
Search engine analysis
Our facilities include a range of options, from search rank improvement through to search term analysis for advertising. We can also advise on advert wording and costing.
General
We follow a design methodology which is targeted at a complete marketing solution. Instead of focusing on website design to the exclusion of all else, we take into account an important range of factors when deciding on an approach for your website :
The majority of visitors do not want to read. It is important that the crux of the website message can be obtained from a combination of headlines and images.
In contrast with visitor requirements, search engines want to see textual information to determine the value of a website. The website design must take this into account, and balance search engine needs against visitor expectations.
Despite what the visitor may want or like, the website must achieve certain marketing goals to be useful. These goals must be mapped onto visitor trends and preferences in order to ensure that both visitor expectations and desired marketing results may be satisfied.
- Website purpose and intent
Different website owners have different purposes with their websites. These may range from corporate image presentation through information provision over corporate activities and products through to simple product sales. The structure and layout of the website must map cleanly onto the intended purpose of the site.
One cannot add functionality, gadgets and images at any cost. When the load time for a page becomes too long, visitors avoid the website - patience has its limits. Website design decisions have to balance the aesthetic against the practical.
